Branded shirts aren’t new on the market. But over time, they have become more accessible and part of fast fashion options. For example, NASA-branded shirts feature the organisation’s logo and other elements related to space and the unknown. But why is wearing NASA-themed shirts a trend now? Here are some ideas.

1. 'Miranda Priestly Effect'

Miranda Priestly is a fictional character from the movie The Devil Wears Prada. She’s an intimidating editor-in-chief of a fashion magazine known for her impeccable taste in clothes. The Miranda Priestly Effect is a term used to describe the unintended influence of a brand on a consumer’s perception.

In this case, the brand is NASA, and the consumer is a fashion-savvy individual. The agency has an excellent, futuristic brand identity many consumers want to be associated with. However, it has caused some companies to produce unlicensed NASA apparel that doesn’t align with the agency’s guidelines.

2. Universal Love for Outer Space

Since the beginning of time, people have looked to the stars and dreamed of what might be out there. In the past, that meant believing in gods and goddesses who ruled the heavens. Today, it means believing in the possibility of extraterrestrial life.

People are fascinated by the idea of aliens and UFOs, and that fascination has been translated into popular culture. As a result, fashion brands and apparel companies have milked the idea of outer space, travelling to it, and the unknown for profit.

3. Influence of Retro Design

Retro design has been a significant influence on modern fashion. Designers often look to the past for inspiration, which has led to a resurgence in the popularity of retro styles. 

Retro design is often seen as more stylish than modern design. As a result, many people are willing to pay a premium for retro design. 

4. The Rise of Streetwear

Streetwear is a term used to describe a style of clothing inspired by the clothes worn by people who live and work on the streets. Most people see streetwear as more casual and relaxed than other clothing styles.

Streetwear brands have become increasingly popular in recent years, with many people wearing streetwear as their everyday style. The trend has been fuelled by the rise of social media, which has allowed people to share their style with a broader audience.


The fashion industry is constantly changing and evolving. New trends always come and go, and it can be hard to keep up. NASA may have been an agency dedicated to observing the unknown, but it influenced an entire generation through fashion. However, by understanding the basic principles of technique, you can develop a unique style that will stand the test of time.

Recovered Clothing is UK’s leading t-shirt shop offering various designs, colours, and branding on the market. We aim to become the best in the country, with varying designs from Star Wars shirts for men to Star Wars hoodies. Meanwhile, check out our NASA-branded shirts and prepare for take-off with 20% off on the first purchase.
September 14, 2022